Yellow Leaf Hammocks Net Worth

After a backpacking trip in Southeast Asia, Joe Demin and Rachel Connors started Yellow Leaf Hammocks. They sell hammocks handmade by women in rural Thailand.

The company is committed to creating high wage jobs for women in rural Thailand. It also aims to empower artisans to lift their families out of poverty.


Founded by Joe Demin and Rachel Connors, yellow leaf hammocks net worth is a socially conscious company. The company partners with women artisans from Thailand’s Mlabri tribe to produce cotton hammocks that are incredibly comfortable and durable.

They promote relaxation and generate social impact by uplifting disadvantaged communities. In addition, they have been independently audited and recognized as one of the world’s best b-Corps, a designation awarded to companies that demonstrate socially responsible practices and are committed to building sustainable, positive impact.

The founders of the company Joe and Rachel Connors were recently featured on Shark Tank Season 11 in May 2020 to pitch their company and seek investment. They sought $400,000 for a 7% equity stake in the firm, which was valued at $5.7 million.

They received three offers from Robert Herjavec ($400k for 15%), Lori Grenier ($200k for 7%), and guest shark Daniel Lubetzky, who offered $1 million for 25% ownership in the company. This deal helped them significantly increase their popularity and sales.


Yellow Leaf hammocks are a unique type of product that can help people relax in comfort and style. They are made from lightweight materials and are available in a variety of colors and designs.

The company is currently a popular choice for those who want to enjoy the outdoors while relaxing. They are made of weather-safe yarns that are durable and resistant to mold and mildew.

They offer several sizes of hammocks that can fit a large number of people, and they are also made for multiple uses. These include a three-person outdoor hammock and a two-person indoor hammock.

The company is based in Hawaii and was founded by Joe Demin and Rachel Connors. They started the business after Joe flew to Thailand and discovered a comfy hammock that was hand-woven by Mlabri tribe members.

Appearance on Shark Tank

It can be a humbling experience to make an appearance on Shark Tank. But, if you’re a business owner with a physical product that requires capital, it can be worth the trip to Reno, Nevada.

Whether or not you get chosen, you can use the exposure to help your company gain credibility. That can lead to a lot of traffic, email and phone calls.

The key to winning the attention of the sharks is to give them a clear idea of what your company does and why they should invest in you. Start with a one-minute pitch that highlights your business, why it started and how it’s thriving.

Then you can add in more information that the producers may have asked for on your application. For instance, you can elaborate on the one-minute pitch or provide more background information about your business. But be concise and avoid talking too much. If you sound robotic, it can be hard to win the sharks’ interest.

Social media

When people think of hammocks they usually associate them with relaxation and the good life. But two entrepreneurs Joe Demin and Rachel Connors are taking those associations a step further.

Their company is dedicated to empowering artisans at the base of the pyramid and permanently breaking the cycle of poverty through sustainable job creation. Yellow Leaf has earned Best for the World B Corporation certification, been featured in Oprah’s Favorite Things and is Kiva’s first microfinance partner in Thailand.

Their signature collection is woven by a group of women in the Mlabri tribe of Thailand, who previously worked in slash-and-burn agricultural labor and had limited access to a stable income. They are now able to sell their product and support their families through dignified, year-round work.

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